Meet the Sync Pros at ADE 2026

Gemma is Head of Creative at global sync agency and publisher Nothing Standard. She leads their creative and commercial offering, elevating the roster through high-impact global sync placements across all media. Nothing Standard represents a diverse, high-profile roster including Sub Pop, Stones Throw, Moshi Moshi Records, gamma., Artist Theory, Various Artists Management, and Method Music, alongside iconic catalogues like Seeker Music Group and Bella Figura Music. Previously, Gemma headed up the UK sync team for Believe’s publishing repertoire, landing high-profile campaigns with major brands like Adidas, Apple, and FIFA.

Bobby Boermans is a Dutch director known for high-impact thrillers, crime drama and large-scale action. His Netflix film iHostage became the most-watched non-English film globally in its release week and reached #1 in 81 countries. He directed The Golden Hour for NPO/Netflix and Mocro Maffia for Videoland, the hit crime series that won the Dutch Academy Award for Best Drama Series. Other credits include Hoogvliegers, Nieuwe Buren, App and Invasie. Boermans graduated from the Dutch Film & Television Academy and AFI in Hollywood, and is a member of EFA and DDG.

Rosanna Peng is a Chinese Canadian director and filmmaker based between Amsterdam and Los Angeles. Her work blends surreal visual storytelling with explorations of identity, belonging, and human connection. Rosanna has directed commercial work for global brands including Nike, Google, Spotify, Canon, and Strava. Her narrative work includes the short film Bowling Bao, a story set within Vancouver’s Asian immigrant bowling community that centers a young woman’s quest to defend her and her friends’ right to take up space at the male-dominated bowling alley.

Tina is a Marketing Music Manager at Netflix based in London, providing end-to-end music services for regional and global campaigns for original content from Europe, Middle East, and Africa. From pitching and clearing songs to commissioning custom music, she supports the Marketing, Product, and Partnerships teams in producing impactful trailers and other marketing AV. Previously based in Los Angeles, Tina held music licensing roles at Universal Music Publishing Group and NBCUniversal, and a music creative role at Farquhar Productions.

Jazon Eugenio, also known as Jay Prince, is a London-based artist, producer and Founder & Creative Director of Quasi & Kin, a creative music house crafting music and sound worlds for advertising, film, fashion, sport and global brand campaigns. As an artist and creative, Jazon has built an international career collaborating with Tyler, The Creator, Estelle, Yussef Dayes, Jay Electronica, Paul Epworth and more, with his work taking him to Coachella and headline shows across Europe, the US and Asia. Through Quasi & Kin, he brings together composers, producers, sound designers, artists and catalogue partners, with recent work for Arsenal, Chivas Regal, L’Oréal and Guinness.

Ayla Spaans is a director and writer based between Barcelona and Amsterdam. Her work explores the innocence of childhood and the complexities of adulthood, blending playful storytelling with deeper emotional layers. With a background in fashion, film, and advertising, her visual style is colorful, poetic, and often balances reality with imagination.

She won the 3LAB competition with her children’s series Rakhi & Peppe (NPO), which was nominated for Best Dutch Children’s Series at Cinekid. She is currently in post-production on the Videoland series La Vida Barcelona and developing her first feature film, which was selected for the Cinekid Script LAB 2025.

Jake Versluis is a Partner and Executive at Position Music, where he contributes to the company’s A&R roster and heads up their music gaming initiatives. A seasoned expert in sync licensing, he has secured major music placements in massive global gaming franchises like Call of Duty, Fortnite, and League of Legends. His diverse background ranges from day-to-day management for multi-platinum rock band Incubus to educating the next generation of industry professionals as the author of LinkedIn Learning’s “Learning Music Licensing” course.

Beginning her career on set, working alongside filmmakers such as Paul Thomas Anderson, Lorna went on to produce award-winning short films and large-scale advertising campaigns. She worked across both production and agency sides, holding roles at McCann and IPG, before consulting for production companies at the APA.

Lorna later transitioned into the music side of the industry, spending several years shaping the advertising strategy at No Sheet Music, before joining forces to establish LALA.

Lorna is deeply committed to championing underrepresented talent and finding opportunities for those whose voices and music struggle to be heard in the industry.

Grégoire Bucaille is Music Supervisor and Artistic Director of Music at Prodigious France, where he develops music strategies for leading brands and international campaigns. Working with creative teams from the earliest stages, he designs and writes concepts that connect brands with artists, music and pop culture. He also co-leads the Talent Incubator, a programme that brings emerging artists into the creative and production ecosystem through original content, collaborations and brand opportunities. His role combines creative direction, cultural insight, music supervision and strategic thinking, with a focus on turning music into a distinctive, long-term asset for brands.

Ramin Bahari is a creative director at DEPT Agency. This means he gets to decide what ads are made. Which makes him the opposite of most people, who decide what ads are skipped. Most of the times, most people skip Ramin’s ads. Every once in a while most people don’t. That’s when his work, works.
Great music makes a lot of his work better. Come and have a chat with him about it. Maybe you can help him make some of those ads, that most people don’t skip.

Jon Karthaus is a multidisciplinary Dutch director, screenwriter, producer and songwriter, known for his dynamic contributions to Dutch film and television. He first rose to fame as an actor in the popular youth series Zoop, before moving behind the camera as a director, writer and producer.

As founder of Johnnywood Productions, Karthaus has created and directed numerous successful films and series, including Bon Bini Holland 2, winner of the Audience Golden Calf at the Netherlands Film Festival, Costa!! and its spin-off series, Homies, The Dadchelor and Fijn Weekend. His recent reboot of the iconic Dutch IP Kees Flodder became a #1 hit series on Videoland.

Alongside his work in film and television, Karthaus is an accomplished singer-songwriter and topliner, collaborating with prominent artists and producers. Across film, television and music, he brings a distinctive combination of storytelling, humor and creativity.

After 10 years in the music industry, working across music libraries, independent labels, and publishers, as well as major record companies, it felt like the right time to put into practice the expertise I’ve built alongside some of the best in the business and embark on my own adventure.

An adventure that reflects who I am: representing artists with distinctive, singular aesthetics, while placing people and human connection at the very heart of the project.

Kaitlyn Aurelia Smith, Bea1991, Pomme, Helen Island, Mike Theis (Theis Thaws) and many more decided to join the journey. Let’s chat together.

Derk-Jan Warrink is a Dutch film producer and co-owner of Keplerfilm, an independent production company recognized by Screen International as one of Europe’s Euro 75 leading producers. An ACE and EAVE alumnus, he has produced internationally acclaimed films including the Dutch Oscar submission Buladó, the Netflix Original Captain Nova, Tribeca Special Jury Mention winner Pink Moon, and family hit Hotel Sinestra. He also produced Our Girls (Voor de Meisjes), which attracted over 300,000 cinema admissions, and has been involved in Cannes-selected and award-winning international co-productions, including Armand (Caméra d’Or), Feathers (Semaine de la Critique Grand Prize), and The Station.

Maxime is a Music Supervisor and Co-Music Creative Director at Prodigious (Publicis), where he has been shaping music strategies and supervising music for international brands and campaigns for over a decade. With a background as a professional musician, his approach sits at the intersection of music, storytelling and brand identity. Together with Grégoire Bucaille, he develops sonic strategies and oversees music supervision across Publicis projects, working with brands including Cartier, Lancôme, Valentino, Armani, Renault, Orange, Mugler and Audemars Piguet. A key part of his work focuses on defining and translating a brand’s **sonic DNA**: understanding what a brand should sound like.

The founder and global executive producer of FutureFrank (the Amsterdam-based creative production partner) is ready for what’s next. Miguel is also the founder of Supercluster, a global network of high-end production companies spanning 5 continents.

He has built brands from the ground up, shaping identity and tone while establishing operations and execution. Most importantly, he does so alongside a team he learns from as much as he mentors. He believes storytelling carries responsibility: it can inspire, include, and create impact. Creation and collaboration are where he draws his energy from.

Nelson Piccin is a composer, producer and multi-instrumentalist at Black Cat White Cat, creating music for film, television and some of the world’s biggest brands. His work has featured in major campaigns for Nike, Google, BMW and L’Oréal, alongside award-winning projects including Shellmet, which took home multiple Golds at Cannes Lions. A veteran performer and recording artist, Nelson has worked with Sir Paul McCartney’s longtime engineer Matt Butler and performed at international festivals including NOS Alive and iconic venues such as Ronnie Scott’s. At BCWC, he brings all of it together—creating bold, cinematic music that doesn’t just support the story, it drives it.

Jacob Wiltshire is a Berlin-based music industry professional and Creative Director at Parasol Music, working across A&R, sync and music direction. He works closely with artists and composers, focusing on catalogue curation, bespoke composition and licensing, with a particular focus on entertainment marketing and trailers.

He has worked across campaigns for major studios and platforms including Netflix, Disney, Warner Bros., Universal, Sony, Amazon, Hulu and Apple, as well as advertising and video games.

Charlotte has worked throughout different aspects of the music industry for the last 15 years, with a detour through book publishing. With a background in rights management and creative sync & licensing, she has been responsible for the exploitation of commercial and production music catalogues through film, series, advertising, games and other moving media. In 2024 she joined the Bell Music Supervision team as music supervisor working exclusively on films and series. She’s worked on feature films like Hardcore Never Dies, Joe Speedboot, Treat Her Like A Lady, Bad Boa’s, Boomers, and Netflix series Roosters S1, S2 & S3 and Football Parents S1 & S2.

Aran Abe (KIIRO), born in Tokyo and raised in the Netherlands, is founder of Red Bridge Foundation and a composer and producer specialized in sync placements for the Japanese market. He shares knowledge of how to pitch music, who the decision makers are, and how the music industry works differently in Japan.

His work includes the Amazon Japan campaign (“Shinseikatsu Sale”), running across Tokyo’s metro, billboards and online from March to May 2026. His music also featured in Nestlé’s Extreme Ice Cream campaign in Spain, Switzerland and France, 2022 through 2026. Through his foundation Red Bridge Foundation, he brings Japanese professionals and composers to NL and runs writing camps with StraightShooter Publishing and TopNotch.