Wed 21 - Thu 22 Oct '26

BMIM x ADE 2026

Felix Meritis, Amsterdam

Once again, Buma Music in Motion will be present at Amsterdam Dance Event this year. Across several days, we bring together makers and professionals from music, media, advertising, and the audiovisual sector for conversations, encounters, and new connections.

From in-depth sessions to informal moments to meet and talk: during ADE, it’s all about the interplay between music and moving image and the people who contribute to it every day.

Check out the full BMIM programme.

Wednesday 21 October

00:00

BMIM Presents: Sonic DNA

Panel - Felix Meritis

This in-depth session will decode the music selection process for brand partnerships and music licensing on social media campaigns, alongside a fashion-specific focus looking at what works on catwalks as well as in fashion brand campaigns. Our panel of experts will demonstrate what works, explaining why it was chosen, while paying particular attention to the

15:30 - 17:00

Meet the Sync Pros at ADE 2026

Matchmaking - Koepelzaal, Felix Meritis

Where music meets the screen, new opportunities arise. That is why BMIM is once again part of ADE this year with Meet the Sync Pros: a special edition that brings our community into direct contact with the professionals who connect music with film, series, games, advertising and other media. The session is part of ADE’s

17:30 - 19:30

BMIM x DISCO Drinks @ Pulitzer’s Bar

Event - Pulitzer’s Bar, Amsterdam

After a day filled with conversations, showcases, and new ideas, it’s time to raise a glass. During the BMIM Drinks at Pulitzer’s Bar, we bring together composers, music supervisors, sync professionals, publishers, and other creatives working across music and moving image.

Thursday 22 October

BMIM special - header panel about contracts
00:00

BMIM Presents: Battle Of The Sync Managers

Workshop - Felix Meritis

In this high-energy session, managers pitch music live to an ad, with no pre-selected track, while a music editor mixes and edits the selections in real time.