Where music used to play a modest background role in films and series, we can now say with confidence that it has taken one of the leading roles. Would the final season of Stranger Things have ever become so popular without that specific Kate Bush track? And would The White Lotus ever have had such a large audience without that atmospheric soundtrack? We’ll never know, but we can talk about it. And we’ll do just that in this panel during ADE.
Jesper Gadeberg
Music Stylist, DKJesper Gadeberg is an independent music supervisor specialized in advertising.
From time to time the music supervisor for directors such as Jonathan Glazer, Kim Gehrig, Traktor, Martin Werner, Felix Brady & Martin De Thurah. For brands like Burberry – Playstation – Squarespace – Heineken – Mercedes & IKEA.
Speaker & lecturing at music festivals – advertising festivals & universities on music in advertising. Judging at various advertising festivals such as YDA & AICP. Have contributed on music in articles published in The Huffington Post etc.
Awards includes; The Lions, Ciclope, D&AD, ADC etc.
Lena Obara
Music Supervisor, Sector C, DELena Obara is an award-winning music supervisor. She is a highly creative and imaginative music expert with over a decade of experience in the industry. Her extensive education in music and media provides a solid basis for her carefully considered music supervision choices and decisions.
Lena’s expertise allows her to steer each project from start to finish, whether seamlessly matching projects to music and vice-versa by researching and identifying music and composers globally, or dealing with international licensing and negotiation. She works on productions with partners in various counties, and her network allows her not only to clear rights from different territories, but also to find the right composer and the most authentic song or sound.
Lena’s portfolio includes music supervision on Grammy, Oscar, BAFTA, Golden Globe, TIFF and KVIFF-nominated and award-winning projects in film and advertising. She has been a member of the jury at the Cannes Lions and Ciclope Festivals.
Seb Whyte
Music Supervisor & Label Manager, Motherlode Music, UKSeb Whyte is an experienced Music Supervisor with a background across the advertising, brand, and media landscape, having built a name and reputation within the industry working with prominent UK Music Supervision companies, Soho Music and Leland Music.
Across his professional career, Seb has established a deep understanding of curation, consultation, and copyright negotiation, which has made valuable contributions to the success of several high-profile UK and Global campaigns, having collaborated with an impressive array of brands, including Virgin Media, O2, Amazon, Nike, HSBC, Bumble, and Lloyds Bank, receiving a handful of award nominations and, more recently, winning Gold obo. of Soho Music, for ‘Best Use of Existing Music’ at the 2023 Creative Circle Awards, for his work on Virgin Media’s ‘Highland Rider’ campaign.
Rita Zipora (moderator)
Songwriter, board member BAM! Popauteurs, Supervisory Board of BumaStemra, NLRita Zipora is board member of BAM! Popauteurs (professional association of artists, songwriters and producers), is part of the Supervisory Board of BumaStemra and is advisor for the Raad van Cultuur (Dutch council of the arts). As a songwriter and musician, Rita Zipora released two well-reviewed solo-albums and toured in Belgium and the Netherlands with her latest project WOLKEN. She graduated in 2016 from her master studies at the Conservatorium van Amsterdam Pop-department with a thesis on copyright in the digital domain.