13:15 - 14:00

Immersive Audio: The Future of Sound

Koepelzaal, Felix Meritis, Amsterdam — Part of BMIM x ADE 2023
This activity has already taken place.

Join us for an engaging panel discussion on immersive audio, where industry experts Richard Burki (Future Phonic Studios) and Koos Zwaan (Inholland University of Applied Sciences /International Music Industry Lab) will dive into the transformative journey of the (media) music industry, highlighting the pivotal role of technology and the creative possibilities it unlocks.

This thought-provoking session will explore how the industry has evolved in response to challenges like Covid-19, how the industry adapts the new challenges and opportunities in a post Covid-19 world and how it has embraced emerging technologies to redefine the way we experience (film) music.

Our panelists will also discuss the pioneering artists and screen composers who are shaping the future of music through immersive and spatial audio, AI, VR, AR, avatars, and more. Topics include also: examination of key technological milestones that reshaped the media music industry, envisioning the music industry of tomorrow, predictions for how technology will continue to shape music creation and consumption and more. It’s all covered in this panel.

Koos Zwaan

Koos Zwaan

Associate Professor, Inholland University of Applied Sciences, NL

Koos Zwaan is an associate lecturer at the Creative Business knowledge center of Inholland University of Applied Sciences. Since 2020, he has been responsible for the Innovation in the International Music Industry professorship. This professorship focuses on the question of how to innovate in a sustainable way in the music industry. He is also lab lead of the International Music Industry Lab (IMI Lab), where issues surrounding a sustainable, inclusive and healthy music industry are central. Creative new concepts are developed in co-creation with professional partners. In the autumn of 2022, Inholland, together with the Pop Coalition, started formulating a new research and innovation agenda for the pop music sector. Koos is the driving force and main researcher within this project.

Richard Burke

Richard Burki

Composer/ Producer/ Engineer, Future Phonic Studios, NL

Richard Burki is a Grammy certified audio engineer, composer, music producer and co-founder of Future Phonic Studios, a production company focused exclusively on the future of sound and music experiences and specialized in 3D sound.

Future Phonic Studios produces immersive experiences for world class movie and theater productions, designs audio for virtual and augmented reality, crafts unique location-based experiences that have garnered millions of visitors and has contributed to Grammy nominated music projects culminating in billions of streams.

From conception to delivery, Future Phonic Studios collaborated with a network of award winning professionals and studios to bring innovative immersive auditory experiences to the world that are crafted without compromise.

In collaboration with