Talent Tuner

Ella founded Heron Music in 2020 with composer Guido Maat. Together they craft original soundtracks for fashion, advertising—working with clients like Rituals, Vinted and various feature film projects. They are closely connected to composers, artists and labels across the globe and deeply value those relationships. Their mission is to clear the grey area surrounding custom composition, creating more trust and freedom to benefit the creative process. As a result, they’ve built successful, lasting partnerships with a range of brands and advertising agencies. With a deep passion for the craft of original composition, Ella is always exploring new ways to support its makers in the years to come.

Gyo Kretz is an A&R Manager and Music Producer at Magma Music Agency, where he’s dedicated to sourcing fresh talent and shaping their sound for international campaigns. With a track record of success, Gyo has contributed to major brands like Pokémon, Heineken and McDonalds, ensuring their commercials are accompanied by top-level music. Besides his role at Magma, Gyo makes waves as a composer too, which earned him numerous awards (multiple platinum and golden plaques) for his work with other artists.

Maik began his musical journey with nearly 10 years of classical percussion education and went on to play for many years in a Dutch orchestra. By 23, he graduated from the Pop Academy as a music composer. He carved out a 13-year DJ career that took him across The Netherlands and Europe, performing at over 1,500 shows, from major festivals and packed clubs to unforgettable underground parties, amassing more than 30 million streams. Over the past five years at Amp.Amsterdam, Maik has specialized in music for film and Sonic Branding, earning multiple industry awards for the projects he’s worked on.

Matthijs Kieboom has been an active composer for film and TV since 2009. His style can be described as thematic and melodic, and in terms of sound it is a boundless fusion of genres & unique sounds. In his music, Matthijs uses special instruments, orchestras and ensembles, trying to find a unique sound for each production.

Matthijs has written the scores for productions such as the very popular English series Van Der Valk, feature films like Meskina, Pirates Down The Street (2020 & 2022)”, and the nature documentaries Wolf and Wild. In 2025, his next biggest international feature film will hit the IMAX cinemas in the middle east with the Saudi film Esaaf.

Mees van der Velde is a Music Producer and A&R at the award-winning music agency Sizzer from Amsterdam. He started his career as a composer for film and advertising after completing his education at the Utrecht University of the Arts (HKU). Here he specialized in music for media. At Sizzer, Mees has collaborated with a wide range of different major brands and organizations – including Adidas: one of his recent projects was the music production for the reveal of the new shirt of the German national football team, for which he, with the ream, recorded a cover of “Major Tom” by Peter Schilling. Shortly afterwards, the German cult hit was officially declared the new “Torhymne” of the German team.

Niels graduated as a lawyer and performing pianist, was trained as a banker and made his mark as a strategist in the creative industry. He is co-founder of TAMBR, which helps brands develop their musical identity.

With a passion for music ignited at a young age, Niels was immersed in a family where melodies filled the air. From the age of 7 – embracing the violin, piano, and guitar – he crafted a foundation for his musical journey. During high-school years Niels joined a skate-punk band which evolved further to being a professional vinyl DJ at the age of 16! After graduating from HKU and the University of Portsmouth and working for several studios (FC Walvisch, Sizzer) on national and international campaigns, Niels started Audentity in 2011. An audio production agency based in Amsterdam that creates tailor-made audio identities and soundtracks for amazing brands.

Niels, a gifted Senior Composer and A&R Manager, embarked on his musical voyage as a classical piano enthusiast, only to have his world transformed by the raw energy of rock ‘n’ roll. The pivotal moment came after attending an Oasis concert, inspiring him to master the guitar and form Orange Skyline with his brother in 2009. Having graced stages from Pinkpop to the Ziggo Dome, Niels’s journey through music led him to the Conservatory, where he graduated with a Master of Music, cum laude. His diverse talents flourished at MassiveMusic, evolving from a producer to his current roles. Beyond composing, Niels excels in discovering and nurturing new talent for MassiveMusic, seamlessly weaving between genres – from electrifying rock to crafting pop hits and arranging the UEFA Women’s Champions League anthem. His journey underscores a relentless pursuit of musical innovation and excellence.

When the Spice Girls were at the Dutch stop of their 1998 world tour, it became clear Roos wanted to work in the music industry. Discovering new artists and dragging friends along to concerts would soon become her greatest hobby. After graduating she became sales manager at Epidemic Sound, a then start up from Sweden wanting to break ground in the Netherlands. It was during this time that she discovered her affinity with music and sound in film. After working for Universal Music (as a social media expert) and Universal Music Publishing (as an A&R Creative), she has now returned to music in film at Clear Music, where she will be responsible for the Brands & Advertising clients.

Steve Johnsen (1978) is an executive music producer, musician and creative entrepreneur with over two decades of experience. As the founder of Never Square Music, he specializes in music production, songwriting and sonic branding. Steve has led award-winning projects at MassiveMusic and Antfood and holds an Advanced Diploma from Abbey Road Institute, with additional training at the Sound Sanctuary Academy in Tuscany as he expands into the sound and wellbeing space. Through his own label, Never Square Records, Steve helps emerging talent get heard. Most recently, he served as president of the ADCN Crafts Jury 2025, advocating for excellence in music and sound.

Tom Tukker is a globally operating music creative, producer, composer and singer from the Netherlands, specialized in music for moving media. He has over 10 years of experience as a music professional and worked previously at global music agency MassiveMusic and as lecturer at the Conservatory of Amsterdam. Tom had the honor to provide brands like Heineken, UEFA, Nike, Adidas, Toyota and many more with the perfect score for their brand or commercial. He believes that music is the most intuitive key to people’s hearts. Therefore it deserves full attention, dedication and craft to get the most out of every story, recording and brand message.