From cinematic reveals to gameplay edits and launch campaigns: music plays a crucial role in how games are introduced to audiences. But who decides what kind of music a trailer needs, when is original music commissioned and how are rights, fees and long-term value handled? This panel brings together perspectives from the game-publisher, creative production and composer side to unpack how music for game trailers is developed: creatively, strategically and commercially.
Jarl Hector
Founder, Clear Music, NLFounder of Clear Music
Jade Schiff
Executive Producer, Mathematic Studio, FRJade is an Executive and Creative Producer at Mathematic Studio. With a background in CGI, animation, motion design, VFX, production and art direction she leads projects ranging from luxury campaigns to video game trailers. She started her career in the electronic music scene as a digital marketing manager at a record label, an influence she now brings into her trailer work. Former Head of Production at a CGI studio, she worked on Love, Death & Robots and Secret Level, and produced high-end CGI films while developing a photogrammetry studio collaborating with fashion brands, game publishers, and film productions. Her credits include as well sonic 2, Terminator: Dark Fate, the substance…
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