At BMIM Special ‘Organise, Pitch and Share as a Pro’, Alex Dique from DISCO guided the audience through the world of smarter music sharing. Because how do you make sure your music doesn’t get lost in a chain of Dropbox links and WeTransfers? And how do you ensure you stay discoverable to supervisors, directors and A&Rs?
From cluttered folders to clean presentation
Originally developed as an internal tool for an Australian music supervision agency, DISCO has grown into an industry standard in the sync world. Clients include Netflix, Apple, Warner Music and Armada.
With DISCO, you can upload tracks, create playlists, group versions and stems, manage metadata, and share music through branded links or artist pages. Whether you’re an artist, composer, publisher or label: everything lives in one place. ‘Sharing music via DISCO doesn’t just look cleaner, it looks better. And yes, that matters in a world where first impressions count.’
Metadata might not be sexy, but it’s everything
A big focus of the workshop was metadata. Without correct rights info, contact details or splits, your track is unlikely to get licensed; even if it’s perfect for a scene. Fields like title, composer(s), rights split, release year, ISRC and BPM all matter. This metadata stays with the file, even outside DISCO. DISCO also helps you autofill metadata, including AI-generated tags for genre, tempo and instrumentation. Lyrics can be added, comments can be marked internal or external, and you can flag tracks as ‘one-stop’ when all rights are cleared. Alex Dique: ‘If you make licensing easy, your chances of getting synced go up significantly.’
Key takeaways from the session
- Add your contact info in the comments field to stay traceable.
- Use ‘alias metadata’ to send tailored info to specific clients.
- Include lyrics – they’re searchable too.
- Working with a big catalogue? Ask DISCO support for a bulk metadata update.
DISCO makes music sharing a professional experience. No more scattered links, but a clean, clear presentation of your work. Or as Alex put it:
We’re all fickle humans. The better it looks, the more likely someone will actually listen.
Text by Meike Jentjens
Photos by Birgit Bijl