Meet the Sync Pros at ADE

Connie has been supervising music for TV, Film and commercials for 15 years and has worked with award winning composers producing music for TV at EMI Music Publishing to supervising global advertising campaigns and award winning TV and Film productions, all with a passion for originality and striving for the highest production values. Recent credits include Netflix’s feature doc ‘Daughters’ and currently in production on a Disney series doc.

Rachel Graham-Andrieux is a music publishing and rights specialist with over 20 years of experience across creative, licensing, and strategic roles. She has worked with major and independent publishers, artists, and brands to bring music into cultural and commercial contexts. Currently completing the Global Fashion Management Executive MBA at IFM, she is expanding her expertise toward the luxury and fashion industries.

As owner of The Greater Goods Co., Mike Jansen has worked hard to champion independent music in sync for over a decade. Starting in Toronto and relocating to Los Angeles, Greater Goods reps a carefully curated roster of labels such as Roc nation, 88 Rising, Mom + Pop, Mass Appeal, and Fader, plus artists like Oasis, Nas, Moby, Victoria Monet, mk.gee, and more. Their placement list features ads for brands like Apple, Nike, Google, Patrón, and Tom Ford, as well as spots in Spider-Verse, Insecure, Booksmart, Killers of the Flower Moon, Better Call Saul, Euphoria, NBA2K, fc (fka FIFA), Fortnite, etc. Greater Goods is the 3x award winner of best indie sync team from GMS Canada.

Boermans is a Dutch director and producer known for his work in elevated genre filmmaking and large scale European productions with global reach. His most recent film iHostage (2025) became Netflix’s most-watched non-English language film globally within its week of release, reaching the #1 position in 81 countries and cementing its status as the most-viewed Dutch film of all time.

He helmed The Golden Hour (Netflix), a critically acclaimed thriller series centered around the first 48 hours after a terrorist attack, praised for its intensity and realism. The series quickly reached the Netflix global Top 10. He directed the cultural game-changer hit TV series Mocro Maffia (2018-2023).

Jacob Wiltshire is a music industry professional and creative director at PUSHER, carrying years of international experience in A&R, sync licensing, music production, label management and publishing. Usually based in Berlin, Wiltshire represents and manages PUSHER’s roster of artists, composers, label and publishing partners for worldwide sync opportunities. PUSHER and its artists’ music has featured in hundreds of entertainment marketing campaigns for Disney, FOX, Warner Brothers, Universal, NETFLIX, Sony, Amazon, HBO, Activision, Ubisoft, Amazon, Hulu, Apple and A24. PUSHER’s Ads division has also landed spots for Ford, Toyota, Playstation, Audi, Samsung, Volkswagen, Porsche and Burberry.

Having worked as a photographer since the age of fourteen, Julia has developed a real eye for visual talent. When she graduated as a producer from the Netherlands Film Academy in 2015, the work she helped become reality had already been shown from Teheran to Tokyo to Tel Aviv and from Canada to Cannes. She joined Rinkel Film as a producer in 2016, besides founding her own company July Film. In 2023 she became Head of Docs for Rinkel Docs, dedicated to producing high-quality documentary films and series.

Xavier Rombaut founded Polar Bear in 2018. His outfit produces premium quality and accessible drama and documentary rooted in challenging local content and targeting global audiences. Polar Bear collaborates with both established and emerging talent, translating their vision and creativity to the screen. Before creating his own label, he was involved in numerous international fiction and documentary projects such as The Co(te)lette Film (Mike Figgis), Bullhead (Michael Roskam) and The Land of the Enlightened (Pieter-Jan De Pue). Current titles include Young Hearts (Anthony Schatteman), Heartbreak for Beginners (Bavo Defurne & Yves Verbraeken) and The Age of Magic (Peter Krüger).