11:15 - 12:00

Trailer Tunes: Music that Hooks

Shaffyzaal, Felix Meritis, Amsterdam — Part of BMIM x ADE 2024

Trailers are often the first impression of a film or series, and the music plays a crucial role in capturing the audience’s attention. Music is used in a distinct way in trailers. It’s the first time a viewer gets introduced to the world of film. Let our experts guide you through the wonderful world of trailers. Did you know that there is a difference between music used in the trailer and the music used in the movie? Trailers are often produced by different teams than the movie itself. This is why certain musical elements resonate so strongly in trailers. How has this fast-paced market change and what are the opportunities for composers? Whether you’re curious about the technical aspects or the creative decisions behind iconic trailer scores, this session will provide valuable insights into a niche yet impactful area of media music.

Calum Brice-Stevens

Music Supervisor, Intermission Film, UK

Calum Brice-Stevens is a British Music Supervisor working in-house at Intermission Film. With a degree in Sound Design Technology from the University of Hertfordshire, where he graduated with first-class honours, Calum has over a decade of experience in Post-Production and Sync. He has honed his skills at various music companies, including Sony Music Publishing’s Extreme Music, No Sheet Music, and Think Sync, working on a wide range of projects from short films to documentaries and trailers. In 2022, he was nominated for Best Use of Production Music in a Film Trailer for his work on The Phantom of The Open. Passionate about crafting innovative soundscapes for film trailers, Calum has recently overseen Music Supervision for campaigns such as Robot Dreams, The Outrun, Rye Lane, and Snowpiercer S4.

Jacob Wiltshire

Jacob Wiltshire

Creative Director, Pusher, DE

Jacob Wiltshire is a music industry professional and Creative Director at PUSHER, with years of international experience in A&R, sync licensing, music production, label management, and publishing. Based in Berlin, Jacob represents and manages PUSHER’s roster of artists, composers, and label and publishing partners for global sync opportunities. PUSHER’s music has been featured in hundreds of entertainment marketing campaigns for Disney, FOX, Warner Brothers, Universal, NETFLIX, Sony, Amazon, HBO, Activision, Ubisoft, Hulu, Apple, and A24. The PUSHER Ads division has also secured placements for brands such as Ford, Toyota, PlayStation, Audi, Samsung, Volkswagen, Porsche, and Burberry.

Paddy Orr

Music Co-Ordinator, Think Sync Music, UK

Rosaline Yuen (moderator)

Membership Manager, AFEM, DE

Rosaline Yuen is the Membership Manager at the Association for Electronic Music (AFEM), a global trade association dedicated to promoting and preserving electronic music culture. Rosaline is also a composer, producer, and performer, creating music under the moniker ‘Roz Yuen’ for a range of audiovisual projects, including projection mapping, dance, and film. Career highlights include her work as the sound designer for the short film ‘Grand Dandy (For Ezra)’ (premiered at Animasyros, Out on Film, and a finalist at the New York Animation Film Awards), as well as having her original music synchronized on Australian television shows such as Offspring, Underbelly: The Golden Mile, and Crownies.