16:15 - 17:00

Sound in Sight: The Evolving Role of Music in Audiovisual Experiences

Shaffyzaal, Felix Meritis, Amsterdam — Part of BMIM x ADE 2024
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In a world where art forms are increasingly merging, audiovisual experiences are emerging as a dynamic and immersive medium. These installations, which combine visual art, technology, and sound, are offering composers and sound artists new creative venues that blur the lines between traditional disciplines. As music and sound become central components in these experiences, composers find themselves working not just as musicians but as integral parts of the overall artistic narrative. In this panel we’re going to dive deeper into the world of audiovisual experiences.

Portrait XO

Artist & researcher, DE

Portrait XO (she/they) is an award-winning multimodal artist and independent researcher. She received the Jazzki Award by ELBJAZZ in 2023 and has been recognized for her work with AI audio pioneers Dadabots, including winning the VUT Indie Awards 2021 and Eurovision AI Song Contest 2020. Her AI audiovisual art developed through residencies at NEW NOW FESTIVAL, BBA Gallery, and Factory Berlin x Sonar+D. Founder of SOUND OBSESSED, she facilitates a community of hybrid artists for exploring computational creativity and human-machine collaboration. Her debut AI audiovisual album ‘WIRE’ released 2022 critiques biases in AI and its impact on creativity and identity.

Merel van Helsdingen (moderator)

Founder & Managing Director, NXT Museum, NL

Merel van Helsdingen founded Nxt Museum in 2020 as the first museum dedicated to New Media Art in The Netherlands bringing together Arts , Tech, science and Sound. She is on a mission to constantly push the boundaries of what a museum can be in the digital age by bridging the gap between the digital & physical world as well as offering a space for performances, concerts, research, education, experiment and creation.

Previously she worked at Apple, Bartle Bogle & Hegarty and PVH on digital marketing strategy, business development and cultural partnerships with music and entertainment companies such as Rovio, Disney, YouTube and Universal Music in London and Amsterdam. Merel’s background in new media, film and music, combined with her entrepreneurial flair, inspired the idea for Nxt Museum in 2018. Over the last four years, Merel has built the museum from scratch, leading the project from the concept to branding, fundraising and artist liaison, with the support of her co-founder Natasha Greenhalgh and network of advisors.

Merel is active in the Dutch cultural scene as part of the advisory board of several digital and cultural initiatives in The Netherlands: Digital Arts Festival Schemerlicht and Performance Art foundation Stichting Door.