These days, brands aren’t just using music—they’re making it their own. From catchy jingles to full-blown anthems, more and more companies are creating brand songs that stick in your head long after the advert ends. But how do you go from picking a tune to making music a core part of your brand’s DNA? In this panel, we dive into the collaboration between music and brands. Whether you’re a fan of iconic jingles or curious about crafting something unique, join us to explore how the right track can elevate your brand to new heights.
Tony Arthy
Founder / Director, Worn Out, UKWorn Out is one of Europe’s leading Music Seeding, Talent Booking, and Music x Brand Partnership agencies, boasting nearly 20 years of experience working with multiple brands. Founded by Tony Arthy in 2008, Worn Out bridges the gap between Streetwear & Trainer Brands and the music scene. Tony’s background in Brand & Music Marketing stems from his roles in Entertainment Marketing at Streetwear brands, his experience in the buying department at Tower Records, and his work on youth marketing campaigns for major bands such as Coldplay, The Prodigy, Oasis, and Muse. Worn Out maintains strong relationships with top acts and emerging talent, focusing on cultural relevance and commercial success through Music, Media, and Celebrity.
Rebecca Jolly
Head of Studio / Chief Commercial Officer, Wax Poetics, UKRebecca has worked at the intersection of music culture and brand for almost two decades, at entities including SFX Entertainment, Mixmag, Spotify and Euro RSCG. In 2022 she authored bestseller ‘How Music Grows Brands’ – an insider look at how to utilize the most powerful tool available to marketers – music. Rebecca is currently CCO at Wax Poetics, an iconic music journal on a journey to transform and preserve music culture.
Amber Roner (moderator)
Presenter, Story Art Studio, NLAs a freelance presenter and multimedia journalist, Amber Roner has been providing a platform for stories for almost 20 years. She does this with great energy as a host, interviewer and program maker for events, podcasts, TV and radio shows. In the past, among others for ESNS, Pakhuis de Zwijger, Sublime and Omroep ZWART. Now you might know her voice from the ‘Brood en Spelen’ podcast by GRAP Amsterdam, in which she talks to guests about current events and important themes in the music industry once every two weeks. Besides music, the main topics Amber likes to talk about are: sports, talent development, mental health, sustainability, diversity and inclusion.