12:30 - 13:15

Fresh Ideas from Abroad: What We Can Learn from Music Agencies Worldwide

Shaffyzaal, Felix Meritis, Amsterdam — Part of BMIM x ADE 2024

Designed for media music professionals eager to expand their horizons, this session will spark inspiration and offer fresh perspectives. While we are proud of the exceptional talent and quality of our Dutch music agencies, this panel aims to broaden our perspective and explore the cutting-edge strategies that are driving success abroad.

Discover the latest technological innovations that are revolutionising the industry, learn how top agencies foster collaborative relationships with artists, and uncover the unique approaches they use to scout and nurture new talent. Don’t miss this opportunity to gain valuable insights and ideas that can elevate your work and push the boundaries of creativity.

Christophe Caurret

Music Creative Director, Publicis, FR

Christophe Caurret is the Music Creative Director for Publicis Group in France, where he leads innovative music strategies for brands and campaigns. In addition to his work at Publicis, he is also an artist manager and a party organizer, blending his passion for music with creative and cultural events.

Seiya Matsumiya

Music Supervisor, BCWC, JP

Seiya Matsumiya is the co-founder and CEO of Black Cat White Cat Music. He began his musical journey in Southern California’s vibrant music scene in the early 2000s, later studying at Berklee College of Music. After returning to Los Angeles, he performed with artists like Flea, Cat Power, and Maroon 5 while developing a career in music for film, TV, and advertising. In 2018, Seiya launched Black Cat White Cat Music in Tokyo alongside his sister, composer Aska Matsumiya. In just five years, the company has produced music for global advertising campaigns, winning international awards like Cannes Lions and CICLOPE Berlin, where it was named Music Company of the Year in 2020. Black Cat White Cat has also expanded into film, contributing to After Yang by A24 in 2022, and various series for major streaming platforms in the U.S. and Japan. Seiya has served on several juries, including the 2023 Cannes Lions for Entertainment for Music.

Amber Roner

Amber Roner (moderator)

Presenter, Story Art Studio, NL

As a freelance presenter and multimedia journalist, Amber Roner has been providing a platform for stories for almost 20 years. She does this with great energy as a host, interviewer and program maker for events, podcasts, TV and radio shows. In the past, among others for ESNS, Pakhuis de Zwijger, Sublime and Omroep ZWART. Now you might know her voice from the ‘Brood en Spelen’ podcast by GRAP Amsterdam, in which she talks to guests about current events and important themes in the music industry once every two weeks. Besides music, the main topics Amber likes to talk about are: sports, talent development, mental health, sustainability, diversity and inclusion.