What does it take to turn a creative brief into the powerful music that drives a global trailer? In this exclusive session, Jason Alexander and Fabian Bork from Pusher Music takes you behind the scenes of a real campaign, revealing the creative process step by step showing how emotion, structure, and sound evolve from concept to final cut. Hearing early sketches, voting on your favorite versions, and discovering how your choices compare to the final track that made it into the campaign.
Free admission, but please note: limited capacity and first come, first served.
Jason Alexander
CEO, Pusher Music LLC, USJason Alexander is a seasoned music supervisor and co-founder of Pusher, a leading music agency specializing in sync, custom composition, and creative licensing. With over two decades of experience, he has overseen music for acclaimed TV projects including Dave (FX), Pennyworth (Warner Bros.), and The Last Dance (ESPN/Netflix). His clients include top global brands such as Apple, HBO, Netflix, Amazon, and Disney, with placements spanning premium streaming, broadcast, and international campaigns.
Fabian Bork
Music & Creative Executive, Pusher Music, DEFabian Bork is a Music & Creative Executive at Pusher, where he helps shape the sound of entertainment marketing.
Working across film trailers, streaming campaigns, and brand spots, Pusher connects artists and music with some of the world’s most iconic visuals and cultural moments.
Pusher’s work has featured in campaigns for Disney, Warner Bros, Universal, Netflix, Sony, Amazon, HBO, Activision, Ubisoft, Apple, and A24, as well as global advertising for Audi, Porsche, Samsung, PlayStation and Burberry, among others.