Grayson Repp, Artist, Major events DJ and Music Director at FIFA and the creative mind behind the stadium soundtrack during the World Cup Final in Qatar, kicks off this panel on the powerful role of music in football culture. Based in Berlin, Repp brings a dance-focused perspective to stadium experiences: from choosing “Intro” by The XX for the world’s biggest penalty shootout, to syncing global sounds with unforgettable moments on the pitch. Together with key figures from the European football and music scene, we’ll dive into how clubs and federations use music to energize fans and build identity with a special focus on dance music’s growing role in that space. Think: the Armin van Buuren & Chef’Special collab with the Dutch national team, or how pre-match DJ sets are reshaping stadium vibes. Panelists include Mark Nipius (KNVB / Tribe Sports), the strategist behind Oranje’s music policy, and Tom Roberts (Shoot Music), who built a business around connecting labels with sports brands and stadiums. Expect insider stories, practical insights, and a deep dive into how to get your track into the game, literally.
Free admission, but please note: limited capacity and first come, first served.
Grayson Repp
Artist, Major Event DJ & Music Director, FIFA, DE/CAGrayson Repp is a rising force in electronic music — an artist known for his cinematic sound, euphoric energy, and commanding stage presence. With millions of streams and collaborations with Grammy-nominated artists, his music blends emotion and impact. Supported by Tiësto, The Chainsmokers, and more, Grayson is quickly becoming a name to watch. As FIFA’s Head DJ and Music curator, he’s performed across 10+ countries at flagship events including the FIFA World Cup and Club World Cup. His sets have reached over 2 million fans live and 1.5 billion viewers globally — a rare crossover of underground credibility and worldwide reach.
Marc Nipius
Director, Tribe company, NLMarc Nipius is a commercial connector and conceptual thinker who brings together brands, fans, and creators. He draws effortless lines between sport and music – from the locker room to backstage – and pairs stadium energy with boardroom discipline. Through smart formats and cross-over sport-and-entertainment concepts, he creates shows that feel like a home game and sound like a win. With that mindset, he drives growth, deepens relationships, and builds sports and entertainment events that push brands – and audiences – forward.
Tom Roberts
CEO / founder, Shoot Music, UKBefore founding Shoot Music in 2008, Tom built his career as a music plugger, artist manager, and DJ, gaining invaluable experience across the music industry. Shoot Music has since grown into a market-leading PR and promotions agency specializing in the intersection of music and sport. The company represents a roster of high-profile artists, including Oasis, Coldplay, Fatboy Slim, David Guetta, james hype, Calvin Harris, and more than 1,000 global acts. Shoot Music has partnered with major sports organisations such as Formula 1, the Premier League, the Ryder Cup, The FA, and the NFL. Their motto says it all: music promotions for sport, sport promotions for music.
Diederik van Zessen
Audio specialist, Sport Sounds, NLDiederik van Zessen has a background in written journalism (including Nieuwe Revu and Vice) and radio (including NPO 3FM and Kink FM). He is the founder of Sport Sounds. This company explores the question of how sport sounds and provides both audio strategies and productions for sports clubs and media brands. Since 2008, Sport Sounds has also specialized in making culture and sport accessible to fans with a visual impairment.