BMIM @ ADE 2025 - Buma Music in Motion

This year, BMIM will once again be present at Amsterdam Dance Event. The focus: quality, content, and meaningful connections. This year, no packed festival day or sub-conference among ADE visitors.

What’s on the agenda? Two free-to-attend panels at the BumaStemra Hub, a matchmaking session with top creatives with broad access for the BMIM community via our guest list. And do you happen to have an ADE Pro Pass? Then you can also join a ‘Presented by BMIM’ panel at Felix Meritis.

It’s all about connecting makers, composers, producers, and creatives from the worlds of sync, film, media, and advertising. Below you’ll find a full overview of all sessions, including accessibility information.

Wednesday 22 October

13:30 - 14:00

BMIM Presents: The Sync Deal: Across the Aisle: A Buyer/Seller Perspective

Panel - Teekenzaal 2, Felix Meritis

What really happens when a sync deal is made? In this candid conversation, we bring both sides of the table together: the music supervisor (buyer) and the sync agent (seller). Julie Hurwitz (Songbird) and Beth Urdang (Selfsame Industries) have worked across continents, genres, and formats and have built a trusted relationship through decades in the

14:00 - 15:00

Beating the Crowd: How Music Moves the Game

Panel - BumaStemra Hub in Jansz, Pulitzer Hotel

Grayson Repp, Artist, Major events DJ and Music Director at FIFA and the creative mind behind the stadium soundtrack during the World Cup Final in Qatar, kicks off this panel on the powerful role of music in football culture. Based in Berlin, Repp brings a dance-focused perspective to stadium experiences: from choosing “Intro” by The

15:15 - 16:00

Behind the Boom: The Making of a Trailer Track

Workshop - BumaStemra Hub in Jansz, Pulitzer Hotel

What does it take to turn a creative brief into the powerful music that drives a global trailer? In this exclusive session, Jason Alexander and Fabian Bork from Pusher Music takes you behind the scenes of a real campaign, revealing the creative process step by step showing how emotion, structure, and sound evolve from concept to final

15:30 - 17:00

Meet the Sync Pros at ADE

Matchmaking - Koepelzaal, Felix Meritis

This year, we’re teaming up with Amsterdam Dance Event (ADE) to focus entirely on what we do best: matchmaking. That’s why we’re proud to host a dedicated edition of Meet the Sync Pros during the ADE Conference, part of ADE’s official Meet the Pros series. On Wednesday, October 22, you’ll get exclusive one-on-one access to

16:15 - 17:00

Ask BumaStemra: Sync & Rights Pop-Up Office

Matchmaking - BumaStemra Hub in Jansz, Pulitzer Hotel

Do you work with music in visual media? Are you a composer for media? Then this is the place for you. Karen and Dominique from BumaStemra will be available to answer all your questions about music rights, licences and sync deals. With their extensive expertise in copyright and licensing for film, TV, games and advertising,