Wed 28 May '25 | 12:00 - 12:45

Behind the Track – Deep Dive in the World of Music Agencies

Hotel Arena, Nº2 — Part of BMIM Special 2025
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In this podcast series from Buma Music in Motion we talk to media composers together with Amber Roner. In the Netherlands there are many composers and producers who create high-level music for films, series, games and commercials. From Netflix series to Dutch hit film. Discover the stories behind a composition and get to know these composers. This episode will focus more on the advertising side of media music.

This podcast is Dutch spoken.

BMIM sprekers - Julia Weyts

Julia Weyts

Sound Director & Lead, Sonhouse Amsterdam, NL

From playing the drums to DJ’ing during her law school studies, Julia has always been driven by sound. She embodies this today as a sound director and lead for Sonhouse Amsterdam. Sonhouse is an international sound agency and talent platform that amplifies projects with sound, music, and voice with expertise in brand and film, since 2007.

Sonhouse has created unique sound identities for brands like Coolblue, Spa, Alpro, Jupiler Pro League, Lee Jeans, Mercedes, Vogue, The Smurfs, War of The Worlds, Knokke-Off… Pioneering in the field Sonhouse is Tik Tok sound consultant since 2021, TED-guest speaker and author of the book ‘The Power of Sound’ as featured on BBC.

Seppl Kretz

Managing Partner & Creative Director, Magma Music Agency, NL

Seppl Kretz traces his musical roots to playing organ and synths in indie and psychedelic bands. A superbowl sync with one of his bands led to a career in music production and supervision for media. As a Creative Director, Seppl has earned global recognition with awards including Cannes Lions, D&AD, and Eurobest, thanks to his work for major brands like Heineken, Diesel, and Schweppes. In 2022, Seppl co-founded Magma Music Agency with Michael Bertoldini. What began as a two-person team quickly grew into a company of 10, with clients from Montreal to Tokyo, collaborating with some of the most talented artists around the globe.

Amber Roner

Presenter and programme maker, Story Art Studio, NL

As a freelance presenter and multimedia journalist, Amber Roner has been providing a platform for stories for almost 20 years. She does this with great energy as a host, interviewer and programme maker for events, podcasts, TV and radio shows. In the past, among others for ESNS, Pakhuis de Zwijger, Sublime and Omroep ZWART. Now you might know her voice from the ‘Brood en Spelen’ podcast by GRAP Amsterdam, in which she invites guests to talk about current events and important themes in the music industry. Or otherwise from the ‘Behind the Track’ podcast by Buma Music in Motion, in which she talks with media music composers about their work.