AI is no longer a futuristic concept: it’s embedded in the tools, search processes, briefs, and workflows we use every day. Laurens Vreekamp (journalist and design thinker, former Google News Lab, author of The Art of AI and co-author of Niet onze AI) leads an interactive roundtable exploring what AI means right now for composers and professionals working in film, TV, games, and advertising.
Rather than focusing only on ‘opportunities’, the conversation also addresses the more complex issues that will determine whether AI ultimately strengthens or weakens the creative ecosystem: transparency, consent, dataset usage, style imitation, bias, credits, and agreements with clients.
Expect a clear-eyed perspective beyond the hype, along with practical insights on how to navigate AI in everyday professional practice.
Laurens Vreekamp
Author, journalist, Future Journalism Today, NLLaurens Vreekamp is a journalist, panel member at Mediaforum (NPO Radio 1), and founder of the Future Journalism Today Academy. Through his work, he has already trained over 3,000 journalists, educators, and media professionals in AI, authored The Art of AI (2022), and advised the Council of Europe. Previously, he served as a Teaching Fellow at the Google News Lab and was named Teacher of the Year. In November 2025, the book Not Our AI (co-authored by Laurens and Gabriella Obispa) was published.