BMIM Special 2025: Thomas Bryla Matthijs Kieboom
Wed 03 Jun '26

From Music Row to the Screen: Nashville’s Sync Machine (and what we can learn from it)

From our perspective, Los Angeles has long been seen as the place where opportunities for composers and sync in the entertainment industry come together. And for good reasons. But there is another hub that is becoming increasingly relevant: Nashville.

No longer just the home of country music, Nashville has grown into one of the world’s most efficient sync ecosystems, where songwriting, publishing, and screen come together quickly and effectively. 

In this panel, we’ll explore how pitches, decisions, and deals actually come together in practice: from the realities of the studio to catalog strategy and pitching music for film and television ín Nashville. Expect practical do’s and don’ts, relatable examples, a clear view of the opportunities Nashville offers, and how you as a creator or rights holder can tap into them.

Heather Cook

Founder / CEO & Executive Producer, Freedom Music Group, US

Heather Cook is a sync music executive, producer, singer-songwriter, director, and author with 20+ years in the music industry. She holds degrees in Music Business from Belmont University (B.A.) and Berklee College of Music (M.A.). She founded Cookin’ Up Music and later spent a decade as a sync ad creative at peermusic, plus roles at Eternal Music Group, Nashville Film Festival, and Founding President of Nashville In Sync. She now leads Freedom Music Group, securing placements with Target, the Super Bowl, Grey’s Anatomy, UFC, NHL, Love Island, and more. As an artist (Brewster Bee), manager (Tabitha Meeks), and author of Music for Marketing & Brands, she bridges creativity + artist advocacy.