Meet the Sync Pros at ADE

Jason Alexander is a seasoned music supervisor and co-founder of Pusher, a leading music agency specializing in sync, custom composition, and creative licensing. With over two decades of experience, he has overseen music for acclaimed TV projects including Dave (FX), Pennyworth (Warner Bros.), and The Last Dance (ESPN/Netflix). His clients include top global brands such as Apple, HBO, Netflix, Amazon, and Disney, with placements spanning premium streaming, broadcast, and international campaigns.

Meet Eva Koffeman (copywriter) and Willemijn Besteman (art director), better known as creative duo De Mannen. They both love advertising but realize that they’re among the very few. That’s why they volunteered to put their idiocy and talent to use, to make ads a little less serious and a little more fun. Which calls for some damn good music. Since De Mannen recently checked in at creative agency Hotel l’Amour, they work for Dutch brands such as Kruidvat, Jumbo, ANWB and PostNL.

Music Supervisors for national and international films and series, with credits including collaborations with A24, Netflix, Amazon, and HBO. Bell Music Supervision brings over 20+ years of experience in the music industry, expertly navigating the complexities of song research and curation, soundtrack licensing, score development and executive music production.

Boermans is a Dutch director and producer known for his work in elevated genre filmmaking and large scale European productions with global reach. His most recent film iHostage (2025) became Netflix’s most-watched non-English language film globally within its week of release, reaching the #1 position in 81 countries and cementing its status as the most-viewed Dutch film of all time.

He helmed The Golden Hour (Netflix), a critically acclaimed thriller series centered around the first 48 hours after a terrorist attack, praised for its intensity and realism. The series quickly reached the Netflix global Top 10. He directed the cultural game-changer hit TV series Mocro Maffia (2018-2023).

Growing up in the Tel Sell era, Joey always wanted to become an inventor. But after failing to invent the next Quick ’n Brite or Boogy Bass, he guided his creativity elsewhere: Advertising. Joey aims to do advertising like Dennis Bergkamp did football. Because solving problems makes people content, but solving problems in a creative and surprising way makes people happy.

Katie Colley is a Film/TV Music executive based in Amsterdam working at Netflix, focusing on Music Creative Production and Soundtracks across Europe, Middle East, & Africa. She has held positions at Paramount Pictures in Los Angeles and Republic Records in New York, working on film/series music creative, supervision, and soundtrack A&R.

Connie has been supervising music for TV, Film and commercials for 15 years and has worked with award winning composers producing music for TV at EMI Music Publishing to supervising global advertising campaigns and award winning TV and Film productions, all with a passion for originality and striving for the highest production values. Recent credits include Netflix’s feature doc ‘Daughters’ and currently in production on a Disney series doc.

Rachel Graham-Andrieux is a music publishing and rights specialist with over 20 years of experience across creative, licensing, and strategic roles. She has worked with major and independent publishers, artists, and brands to bring music into cultural and commercial contexts. Currently completing the Global Fashion Management Executive MBA at IFM, she is expanding her expertise toward the luxury and fashion industries.

Julie Hurwitz is a 20+ year music industry veteran and the Founder and CEO of Songbird Creative, a music agency advising catalogue owners, publishers, labels and tech start-ups on operational strategy, recruitment and sync licensing. 

Before launching Songbird, Julie was President of Synch and Creative Operations at Hipgnosis Song Management, and spent more than a decade at Kobalt Music Group, where she was Co-Head of Synch, managing a team of 55+ across nine cities. She has negotiated multiple millions of dollars in licenses as well as Super Bowl commercials and Presidential campaigns. In tandem with Kobalt’s People & Culture team, Julie led the company’s recruitment strategy. 

Before Kobalt, Julie was VP at Nettwerk Music, Music Producer at Ogilvy Advertising, and founding Executive Creative Director at the renowned music production company, Q Department. She currently sits on the board of the Association of Music Producers. 

Julie loves interior design, tamales, dark comedy and direct communication. She lives in Queens, NY, with her husband, two teenagers and their dog, Ziggy. 

Already during his Advertising studies at the Willem de Kooning Academy in Rotterdam, Jeroen joined the advertising world in 2023. As a creative, he finds himself, with his sharp sense of humor, on the fine line between reality and absurdity. Thus, in 2024, he won several awards with KLUUN’s Puber Board. An ode to—and reflection on—his past as a rebellious teenager. 
 
As a musician, he knows how significant the role of rhythm and sound is in advertising. After all, sound registers faster than color. That not only makes his work visible in the streets but also audible on the radio. In 2025, he thereby is nominated for an ADCN Award for his contributions to OHRA’s Musical Interventions.

As owner of The Greater Goods Co., Mike Jansen has worked hard to champion independent music in sync for over a decade. Starting in Toronto and relocating to Los Angeles, Greater Goods reps a carefully curated roster of labels such as Roc nation, 88 Rising, Mom + Pop, Mass Appeal, and Fader, plus artists like Oasis, Nas, Moby, Victoria Monet, mk.gee, and more. Their placement list features ads for brands like Apple, Nike, Google, Patrón, and Tom Ford, as well as spots in Spider-Verse, Insecure, Booksmart, Killers of the Flower Moon, Better Call Saul, Euphoria, NBA2K, fc (fka FIFA), Fortnite, etc. Greater Goods is the 3x award winner of best indie sync team from GMS Canada.

Cillian Kenny is an Irish advertising creative and musician based in Amsterdam, With degrees in both Communications and Jazz Performance, where he studied bass and trumpet. He has performed with Dublin and Amsterdam-based reggae bands, supporting such legends as Toots & the Maytals and Bunny Wailer. As a Senior Social Creative at SuperHeroes, Cillian has worked with global brands on campaigns spanning online film, social activations, creator content, AI and mixed reality. His work has earned awards for creativity and effectiveness, and he has launched two creative tech projects, The Ad (Award) Blocker and Weather on the Gogh. Cillian brings expertise in music, marketing and emerging tech.

Olivia Sophie van Leeuwen is managing director and producer at 100%, an internationally minded, Amsterdam-based production company specialising in film and photography. The company operates as a creative playground for professionals across diverse disciplines. Ranging from commercials and music videos to documentaries, service productions, and film & TV projects.

Olivia has over more than a decade of experience producing documentaries, TV series, art films, and features. She is recognised as a “Dutch Filmmaker to Watch” by Screen Daily in 2020, reflecting her growing influence and talent in the field.

Grayson Repp is a rising force in electronic music — an artist known for his cinematic sound, euphoric energy, and commanding stage presence. With millions of streams and collaborations with Grammy-nominated artists, his music blends emotion and impact. Supported by Tiësto, The Chainsmokers, and more, Grayson is quickly becoming a name to watch. As FIFA’s Head DJ and Music curator, he’s performed across 10+ countries at flagship events including the FIFA World Cup and Club World Cup. His sets have reached over 2 million fans live and 1.5 billion viewers globally — a rare crossover of underground credibility and worldwide reach. 

Xavier Rombaut founded Polar Bear in 2018. His outfit produces premium quality and accessible drama and documentary rooted in challenging local content and targeting global audiences. Polar Bear collaborates with both established and emerging talent, translating their vision and creativity to the screen. Before creating his own label, he was involved in numerous international fiction and documentary projects such as The Co(te)lette Film (Mike Figgis), Bullhead (Michael Roskam) and The Land of the Enlightened (Pieter-Jan De Pue). Current titles include Young Hearts (Anthony Schatteman), Heartbreak for Beginners (Bavo Defurne & Yves Verbraeken) and The Age of Magic (Peter Krüger).

Having worked as a photographer since the age of fourteen, Julia has developed a real eye for visual talent. When she graduated as a producer from the Netherlands Film Academy in 2015, the work she helped become reality had already been shown from Teheran to Tokyo to Tel Aviv and from Canada to Cannes. She joined Rinkel Film as a producer in 2016, besides founding her own company July Film. In 2023 she became Head of Docs for Rinkel Docs, dedicated to producing high-quality documentary films and series.

Jiska Samson began her career on set as a production manager, where she gained her first years of experience in the world of film and television. Since 2021, she has been working as a post production supervisor, contributing to a range of high-profile projects including the series Anoniem, Het Gouden Uur, and De Vuurwerkramp, as well as the feature films Neem Me Mee, Costa!!, and Full Moon.

Alan is a Senior Music Coordinator at Trailer Park Group. He started out his career doing double time in live events production and indie label management and eventually made his way into music supervision for trailers out of a love for pop culture and music. Here, he’s music supervised ad campaigns for major Film/TV studio clients like Netflix, Amazon, and Peacock, and gaming trailers for Xbox and Meta. Outside of his usual work, you can find him behind the dj booth at cocktail bars or spending weekday nights making ceramic art. 

Beth Urdang is a longtime music supervisor working in advertising, film, television, and theatre.

Urdang got her start as the original in-house music supervisor at Wieden & Kennedy’s Portland and Amsterdam offices, working on global campaigns for Nike, Coca-Cola, Miller Genuine Draft and Microsoft, among others. Returning to her hometown of New York in 1998, Urdang then founded the independent music-supervision company Agoraphone. Urdang and Agoraphone were associated with finding and overseeing the music for some of the best-known spots and campaigns of those years — including award-winning work for Heineken, Nike, HP, Adidas, Levi’s, and many more.

In 2013, Urdang started Selfsame Industries, a Swedish-US company that continues with work on global advertising projects (Booking.com, Grey Goose, Spotify, Meta, and many more), with additional and growing focus on film, TV, theater, and other musical endeavors in both the art and commercial worlds.

In 2022 Urdang founded The Silent Part, a company within Selfsame Industries, that focuses on music clearances and copyright worldwide.

Jacob Wiltshire is a music industry professional and creative director at PUSHER, carrying years of international experience in A&R, sync licensing, music production, label management and publishing. Usually based in Berlin, Wiltshire represents and manages PUSHER’s roster of artists, composers, label and publishing partners for worldwide sync opportunities. PUSHER and its artists’ music has featured in hundreds of entertainment marketing campaigns for Disney, FOX, Warner Brothers, Universal, NETFLIX, Sony, Amazon, HBO, Activision, Ubisoft, Amazon, Hulu, Apple and A24. PUSHER’s Ads division has also landed spots for Ford, Toyota, Playstation, Audi, Samsung, Volkswagen, Porsche and Burberry.